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RAY01

Type: retail | Location: Sevlievo, Bulgaria | Period: 2017 | Status: in use | Client: private client

RAY01
Here we are at Sevlievo. We had the pleasant task of reconverting a recently operating bank office space into a clothing and shoe store.



The idea was to create a recognizable design. We relied on the strong corporate color in the exterior layout and on the inside interior design. For the facades we chose a basic dark background of thermal panels, graphite color. Thus, the emphasis was on the all-white windows, further highlighted by glowing orange half-rings. We designed the facade so that it could give a hint of the contents in the store, without really revealing the interior.





We shaped the entrance like a funnel, which attracts us and invites us to enter. We emphasized it further with a strong visor with eye-catching hidden lighting.





Going inside, in the central area of the store we placed strategically the reception, conditionally dividing the commercial hall into two - an area for women's clothing and one for men's, and another separate one for shoes.









A few steps to the right we found ourselves in the women's clothing sector. With playful women's silhouettes made from the stickers, we evoked where the changing rooms are. We dressed the many welded columns with a mirror finish so that on one hand they could get lost in space and on the other hand create an interesting illusion.





We have created niches proposing arrangement compartments according to the products they offer. This will nourish the interest of the client and direct them. We colored each niche in the characteristic orange color making it pop-up out of the background.



On the left of the entrance we placed the shoe area.



We also hinted the men's dressing rooms with white stickers of men's silhouettes, combined with the main motif of the store – the half-rings.



We did well. :) After Sevlievo, Pleven awaits us.